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Fertilizers
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Seeds
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Crop Protection
Water & Irrigation
02
XtrION Introduces ELECTRICITY as a NEW INPUT IN AGRICULTURE through the Tailored Electrical Fields (TEF) Technology
Plug in
Step back
We're Electrifying
Agriculture
We’re on a Mission
To Unlock
Agriculture’s Potential.
Agriculture Relies on 4 Key Inputs:
Yet This is Not Enough
In order to meet the demand for Profitability, Performance, Stability, and Crop Diversity
We need to further drive agricultural productivity.
We’re Introducing the 5th Input Element: ELECTRICITY
Electricity is a significant part of every organism’s operations, and while it is well-utilized in medical applications (ECG, TENS, and defibrillation) it is abandoned in agriculture.
The Tailored Electrical Fields (TEF) technology leverages electricity to keep an ear on the plant’s ׳heartbeat׳, providing real-time treatment to optimize crop performance and productivity.
Enhanced nutritional value
Improved shelf life
Improved nutrient uptake and utilization
Increased biomass production
Increased sugar
content and flavor
Stronger root systems
Enhanced resistance
to pests
and diseases
crop quality, yield & protection
Matan Rosenfeld
(Co-Founder, CEO)
Experienced ag-tech executive and entrepreneur.
Roy Winter, Ph.D.
(Founder, CTO):
Technion-educated multidisciplinary researcher and experienced research leader.
Assaf Zerah
(Founder, COO)
AgTech entrepreneur and operations expert.
Noam Chehanovsky, PhD (Head of Plant Physiology):
Research leader in the field of Plant Physiology.
Arad Teichner
(R&D Agronomist):
Experienced agriculture research leader.
That’s Us.
A multidisciplinary team of agricultural enthusiasts dedicated to enhancing the future of farming.
Leadership Team
Advisory Team
Arnon Columbus:
CEO at Innegev incubator, former global strategy and planning director at Netafim, and Vice President at ICL.
Hillel Magen:
Former VP Agronomy at ICL and former director at International Potash Institute.
Ido Dor:
Ag-tech executive, former EVP @ Evogene, CEO @ Lavie Bio
Esteban Socolsky:
VP R&D at Netafim
George Bilkis:
Global M&A/VC @ KWS
Making Agriculture Work Harder.
Deploying TEF drives enhanced
crop quality, yield & protection
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